By now, if you've implemented all the strategies I've shown you correctly, you should have some contacts  building up in your " Verified Contacts" group in Group.Mail.Each of these contacts should have also received his first email, the one thanking them to for sending their contact info.

The purpose of this chapter is to teach you what and how to say,and when to say.In other words, this is where you begin to build the relationship process with your new contacts.

Three Main Communication Tools.

There are three main communication tools you'll be using to keep in touch  with your new contacts,email, instant messenger and online voice conference rooms, Each has his own use, so let me help you to understand the rationale of each of these.

Email is used  with the purpose to of getting  the new contact to engage in communication with you. It's the method of first connection. You will ask questions about their purpose, goals, strategies,...current business and you'll use email to invite them to have an instant messenger conversation with you where you can get to know them better.

Instant Messenger ( IM) is used to carry live, text-chat conversations with your contacts. There are several IM programs available and they are FREE. The most common ones are
Yahoo ( I use it mostly ) and MSN . To use instant messaging, you simply ad your contact's IM ( Instant Message ) username to your friend's or buddy list and the program will show you when they are online or offline.When they are online, you can send instant text messages to them in real time.

Online voice conference rooms are used to meet with your contacts in a "place" where you can actually talk with  them by using the microphone  speakers earphones on your computer.I use PAL TALK voice conference rooms for this purpose because they have excellent sound and even a dial up connection.

What Should I Say to my Contacts ?

There is probably the most common question I receive, and unfortunately  there is no routine answer to this. You are going to have to start learning ' think on your feet'. There is no script to follow nor there is  any type of 'form letter' to send to your list.

Here are some basic pointers for you, then I'll give you some examples: 

 * DO NOT try to sell your contacts anything directly through email.
 * Ask questions about THEIR business,...about their marketing strategies,...about their personal and business goals,Ask where they live.Ask about the weather whey they are...etc.
 * If you are missing their names,phone number and instant messenger address, ask them to send it to you.
* Offer them a FREE subscription to the eCourse. If you have created a lead capture page,send them there, otherwise provide them with the link  to the site where the eCourse is located.
* Keep your messages VERY short and to the point. 5 sentences or less is best. 
* Invite them to an instant messenger chat session.
* Invite them to meet you in your persoanal PAL TALK online conference room.
* Email one contact at a time,NOT the entire list. These emails need to
be personalised for each of your contacts. Remenber,...the objective is to start a converation with them, get to know them, and build a relationship.
*DO NOT email your 'Verified Contact' list everyday. Instead ,choose one person on the list,send him or her an email and wait for a response. When you receive a response with an answer to one of your questions,acknowlege them for the answering and ask another question to keep the conversation moving.
* BE YOURSELF and don't try to rush trough the process. Act relaxed and be YOU.
* Record any new information you receive about the contact in their contact record in the Group Mail.This way you'll never have to worry about what to talk about with your contacts. In your notes,include the date of last  communication for each prospect.
* Don't use the email acount you set up for your safelist emails to email your contacts. Use your regular email account to be sure that you  don't miss any correspondence from your contacts.   

 

Example Conversation with a Contact
 

This is an example of a typical conversation I'll have with a contact via email.This is not meant to be used as a "script" because you really need ot focus of being

YOU , not  Me...but this should give you the basic flavour of the conversation :

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Hello , Alex !

 

This is Adrian S., remember me ?  You replied to my email and indicated that you want to stay in touch regarding online marketing strategies several days ago.

What company do you represent ?

Sincerely,

 

Adrian S.

( all my contact data displayed again here )

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See what I mean ? Short...to the point...no sales hypes.Just a simple communication to the new contact with the intention of beginning a conversation.

Here's a typical response.

 

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Hello Adrian ,

I represent **********. We sell mostly shoes.

Probably not exactly what you need just now...eh ?

Sincerely, 

Alex

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Ok...mission accomplished.I've got a conversation started. here's how it continues :

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Hello, Alex.,

Definitely not for me I wear only Adidas  ,beside going to a wedding which I do not  do everyday.Perhaps for the rest of my family...

How are you currently pomoting your opportunity ?

Sincerely

Adrian S.

( all my contact data here )

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Again, no sales hypes, no offers...just continuing the conversation. Please note that I''ve included all my contact data to each of these emails. If you use Yahoo Mail , you may go to Mail Options to put it all your contact data in the Signature of your letters.Let's continue:

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Hy, Adrian ,

I'd like to talk to your wife about on other of my businesses, cosmetics, is she available at the phone number from your last email ?

 

I mostly promote this through free online ads, although it's not working that well.

Sincerely ,

Alex.

 

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Aha , here's an apportunity to offer my assistance 'd be carefull not to miss it...

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Hello, Jerry,

Yes you can reach us at + 40264- 424535 , between 14 and 20 GMT on weekdays.

 

As far as your marketing efforts go, maybe I can help. I am able to introduce you to a free eCourse that lay out simple ways to find contacts via the internet.It-s different from anything I've ever seen or tried. I can give you the link if you like. Let me know about.

Sincerely,

Adrian

(all my contact data here again )

 

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And .lo ! Here's his response :

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Hello ,Adrian , YES, anythings that helps would be GREAT !!!

Can you send it by email ?

Alex

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Hmmm, sounds like he's having some frustations with his marketing offorts :

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Hi,  Alex,

i/ve posted the eCourse on the internet .You may reach it at

 

After you read it all for the first time, email me and let me know what you think.

It definitely made a huge difference for me.

by the way, what's your phone number ? Do you mind if I'll give you a call ?

Sincerely, 

Adrian

( all my contact data listed here again )

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Ok, I Think you get the drift of thr conversation.Eventually , I'll get his phone number or invite him to meet me in my online voice conference room...and the rest is history...

I do not konw which part of the mapamond you live and what are your internet hardware resources. Don't you have an audio internet connection ? Use the Instant Messenger facility either. Does it fails to fonction ? ( t'is happen ...) . Use email and BUILD RELATIONSHIPS FIRST , SELL LATER.

 

Again, just converse...don't sell.Offer your assistrance by giving them a free eCourse.This is very simple and it works, mainly for thw quality of information you provided to them.

 

Check in with your contacts regularly to see how the'rere doing.Any time you get a good marketing tip ,share it with them and soon you'll have a loyal following of contacts. 

 

Not all of these people will enroll in yourprimary business..but some will.The inpomrant thing is the relatrionship, because you never know when they'll become tired of their primary business and decide to go where they';ll gget real support...FROM YOU.

 

The main goal of all this work is t oeventually find prospects that you WANT to work with, and who want to work with YOU. Believe me, you will stand out like a sore thumb among all the other people who just keep blindly sending out their advertisementts day after day... after day...with no personal communication.